The Grassroots Greenhouse 2023

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Canada’s Agriculture & Food Sectors Viewed as a Key Driver of National Security and Critical Infrastructure TORONTO, ON – August 15, 2023 – The fifth annual national Agri-Food public opinion poll by Grassroots Public Affairs…
OLA

#GrassrootsGlimpse: A snapshot of the new 2022 Ontario MPPs

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Following the 2022 Ontario provincial elections, 36 new Members of Provincial Parliament have been announced. 36 out of 124 Ontario Members of Provincial Parliament (MPPs) will be taking a seat in the Legislative Chamber for the first…

3 Lessons Learned by Managing a Significant Lobby Day on The Hill

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Reem is an Associate Consultant at Grassroots Public Affairs and is based in Ottawa. Reem can be reached at reem@grassrootspa.ca Recently, I had the opportunity to lead the management of a significant lobby day for a client on Parliament…
2023 Agenda

The Benefits of Starting the New Year with Gratitude

Lindsay Yaciuk from Grassroots Public Affairs shares the importance of "embracing an attitude of gratitude" in 2023. At the end of 2022, I had an unexpected health setback, and while I waited for my diagnosis, I didn’t know if everything…

Post-Covid Advocacy Series 4/4: Purpose – Mission – Vision.

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#1 was Territorial Markers, #2 WIIFM, and #3 Grassroots’ 3C’s. This last article will put a bow around post COVID advocacy principles as our way of encouraging all groups seeking government support to address the big-picture issues of Purpose…

Post-Covid Advocacy Series 3/4: The 3C's Clarity – Consistency – Collaboration.

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In articles 1 & 2 we addressed Territorial Markers and WIIFM. In this article, we address our trademark approach to effective advocacy which was developed based on the foundational principle that the very best people to speak FOR an industry…

Post-Covid Advocacy Series 2/4: Asking For What You Want.

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Last week Ray Pons addressed Territorial Markers, which are all about non-verbal communication. This article focusses on what you say, the words, and delivery of the words, when asking for what you are seeking from members of government and…

Post-COVID Advocacy Series 1/4: Territorial Markers.

Sr. Communications Specialist, Ray Pons presents the first of four articles designed to help you communicate better and communicate much more by design, rather than by default [your usual, comfort-zone style of self-expression]. Advocacy,…

The Incredible Opportunities, and Challenges, for Canadian Agriculture

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Recently I attended the summer meetings for the Canadian Federation of Agriculture (CFA) in Saskatoon, Saskatchewan. Flying there and back, I looked out my plane’s window to see an endless patchwork of farm fields below. It’s an amazing…

First Impressions of Advocacy Networking

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Associate Consultant at Grassroots Public Affairs Reem Wahab shares her take on networking in the advocacy world as a newcomer. Attending events for the first time in the advocacy world can be quite daunting. Depending on the event,…

Defining Agriculture’s Centre of Gravity: A Look at the Gaps in Enthusiasm Among Older and Younger Canadians

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A piece written by polling & opinion research consultant, Adrian Macaulay. Over the years, polling and opinion research has enabled our firm to acquire a better understanding of how Canadians understand and perceive the country’s…

Back to "Normal"

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An opinion piece written by Ray Pons. There’s something about the human spirit that becomes evident in the most challenging yet uplifting circumstances. BMO field, Toronto, Sunday, March 27, 2022, 4.00pm EDT, saw Canada’s men’s…