Communication is a daunting and difficult task even at the best of times. In times of crisis, such as COVID-19, “difficult” rises to an entirely higher stratosphere. In the midst of a difficult crisis, (and let’s face it, there are no easy crises) and during those times when you might be responsible to communicate elements of that crisis, your abilities will be stretched to their ultimate limits. If you muck it up, the consequences may be severe.