Meet the Team

Peter has 20 years’ experience as a business owner and entrepreneur. He has been deeply involved in federal and provincial politics since 1993 and has earned an impressive reputation as a campaign manager and highly effective, “get things done” leader. Peter has his MBA in Executive Management from Royal Roads University, BC, graduating in 2008 with a specialization in Leadership.

The focus of Grassroots is to bring a solid, real-world, business approach to government advocacy based on “Clarity – Consistency – Collaboration” designed to help businesses and associations get tangible support for their vision, mission and message.

Recognized by The Hill Times as one of the top 100 lobbyists in Canada, Chris has worked in government and public affairs for 20 years.  His career started on Parliament Hill working for MPs and a Cabinet Minister, before moving to the private sector with organizations including The Greater Toronto Airports Authority, The Canadian Chamber of Commerce and The Heart & Stroke Foundation. Chris has a proven track record of successfully advocating for changes to legislation and policy, and securing funding for organizations.

Chris is a native of Prince Edward Island and a graduate of Mount Allison University in Sackville, New Brunswick. Chris currently serves on the board of the Vimy Foundation.

Ray is an expert on leadership development, impactful communication and strategic coaching.  In addition to his years as a serial entrepreneur, Ray’s experience includes life insurance, reinsurance, being a faculty member trainer at Rockhurst University Continuing Education Center, Keynote Speaker and Executive Coach to businesses small and large. He has a straightforward, no-nonsense style heavily influenced by Dr. Stephen Covey’s 7 Habits of Highly Effective People & The 8th Habit. Ray brings an experienced, yet innovative approach to performance improvement, team-building and change management.

Lindsay has 23 years corporate communications and leadership experience in the insurance sector, with specialties in Mergers & Acquisitions, Human Resources, and Strategic Planning. An accomplished writer and speaker, Lindsay is dedicated to accurate and compelling depictions of campaign goals. Her diplomatic and collaborative approach yields consistent communication and advocacy results. Lindsay holds an Honours BA in English Literature from Nipissing University.

Catherine is a bilingual public policy and communications professional with an interest in public affairs and the agri-food sector. She has experience working with supranational, national, provincial and municipal governments and organizations including: the Ontario Ministry of Transportation, the United Nations, the House of Commons, the City of Ottawa, and the Québec Public Service. Catherine holds a Bachelor of Arts in Global Politics with Minors in French and Spanish from Carleton University, a Masters of Public and International Affairs from Glendon College, and a Masters of Public Administration from the University of Strasbourg.

Catherine currently lives in Prince Edward County and works as a Communications and Community Outreach Specialist in the agri-food sector at Sprague Foods, an independent, family-run Canadian cannery.