Who you are, why you matter and what you need
The team of professionals at Grassroots specializes in helping organizations fine-tune their advocacy plans before they begin talking to government. The first step in developing a strategic communication strategy is achieving clarity about who you are as an organization, why your issues matter, and what support you need. Our unique “Advocacy Assessment” is designed to measure the effectiveness of your current approach to government relations and fine-tune your messaging so it is focused and effective.
While every client assessment is unique, deliverables may include:
Key message development for meetings and presentations
1-2 page infographic “backgrounder”
Tell your story to government in a visually compelling format
PowerPoint file
Be prepared for advocacy presentations
Recommendations to strengthen your online presence
Ensure your website and social media are optimized to support advocacy initiatives
Preliminary meetings with key parliamentarians
Arrange and attend initial meetings to gather feedback
Initiate a collaborative coalition
Leverage likeminded stakeholders to support your advocacy efforts
Testimonials
The Canadian Wood Pallet and Container Association
“Working with the team at Grassroots was easy. They took the time to better understand our industry prior to our meetings, came prepared, and worked closely with us to prioritize goals and deliverables for our members. The meeting sessions were well facilitated, relaxed, and productive. We look forward to continued work with the Grassroots team.
Drinks Ontario
“The backgrounder is a compelling piece that also helps us stay on point during advocacy meetings. It has been critical for clear communication inside and outside of our organization. And it’s full of relevant information to leave with government officials and staff, as they consider our advocacy issues.”
