#1 was Territorial Markers, #2 WIIFM, and #3 Grassroots’ 3C’s. This last article will put a bow around post COVID advocacy principles as our way of encouraging all groups seeking government support to address the big-picture issues of Purpose – Mission – Vision. “Start With Why” authored by Simon Sinek, has quickly established itself amongst […]
In articles 1 & 2 we addressed Territorial Markers and WIIFM. In this article, we address our trademark approach to effective advocacy which was developed based on the foundational principle that the very best people to speak FOR an industry are the people working IN the industry. This model was developed, and has been fine-tuned, […]
Last week Ray Pons addressed Territorial Markers, which are all about non-verbal communication. This article focusses on what you say, the words, and delivery of the words, when asking for what you are seeking from members of government and their staff. Over the years, a mistake we have seen made far too frequently by intelligent, […]
Sr. Communications Specialist, Ray Pons presents the first of four articles designed to help you communicate better and communicate much more by design, rather than by default [your usual, comfort-zone style of self-expression]. Advocacy, highly effective advocacy, is all about highly effective communication. Communication is, for the most part, all about ‘keeping it simple’. It […]
Peter has 20 years’ experience as a business owner and entrepreneur. He has been deeply involved in federal and provincial politics since 1993 and has earned an impressive reputation as a campaign manager and highly effective, “get things done” leader. Peter has his MBA in Executive Management from Royal Roads University, BC, graduating in 2008 […]
Late July is likely the most popular time for taking family holidays and time off, including those who work in government. Yet this summer, much like the preceding two, things continue to be far from “normal” in terms of what is likely to happen with the Government of Ontario’s agenda. With this in mind, let’s […]
Associate Consultant at Grassroots Public Affairs Reem Wahab shares her take on networking in the advocacy world as a newcomer. Attending events for the first time in the advocacy world can be quite daunting. Depending on the event, you are usually in a room surrounded by politicians, staffers, clients, and many others who share the […]
Following the 2022 Ontario provincial elections, 36 new Members of Provincial Parliament have been announced. 36 out of 124 Ontario Members of Provincial Parliament (MPPs) will be taking a seat in the Legislative Chamber for the first time this coming September after a massive win for the Ontario Progressive Conservative Party and leader Doug Ford […]
The Results The pollsters got this election right – a Ford majority seemed increasingly popular as the election campaign progressed and when the dust settled the PC Party ended up with a massive 83 seat super majority. It was a fantastic night for the Premier and a disaster for both the NDP and Liberal parties. […]
A piece written by polling & opinion research consultant, Adrian Macaulay. Over the years, polling and opinion research has enabled our firm to acquire a better understanding of how Canadians understand and perceive the country’s agriculture and agri-food sector. Each new wave of research allows us to ask new questions, test hypotheses, explore new policy […]