OLA

#GrassrootsGlimpse: A snapshot of the new 2022 Ontario MPPs

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Following the 2022 Ontario provincial elections, 36 new Members of Provincial Parliament have been announced. 36 out of 124 Ontario Members of Provincial Parliament (MPPs) will be taking a seat in the Legislative Chamber for the first…

"I Think"

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Sr. Communications Specialist Ray Pons offers his thoughts on the perils of using the phrase ‘I think’ in strategic communication.

“First we eat, then we do everything else.”

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Reflecting on findings from our recent National Agriculture Poll, Communications Specialist Lindsay Yaciuk considers how spending time on a farm provided her with a much deeper understanding of where our food choices come from, how they are created, and by whom.
Photo by James Baltz on Unsplash

Canada’s Agriculture & Food Sectors Continue to be Widely Supported by the Majority of Canadians from Coast to Coast

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TORONTO, ON – April 13, 2021 – The third annual national Agri-Food public opinion poll by Grassroots Public Affairs finds Canadians continue to maintain very positive views about the current and future state of agriculture and food in Canada.
Photo by Roman Synkevych on Unsplash

The Grassroots Greenhouse 2021

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As enthusiastic advocates for the Canadian Agri-Food sector, Grassroots Public Affairs is pleased to release our third annual agriculture and food research public opinion poll.

Observations Drawn from Polling on Agriculture

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Since 2017, we at Grassroots have had the good fortune to partner with clients in the Agri-Food sector to measure Canadian’s attitudes towards our domestic food industry. Our findings have helped us advise organizations on how best to frame their messaging so that government and the general public are more receptive to their ‘asks’.

New Year, New Opportunities

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As we begin the first quarter of 2021, with lockdowns in place and government struggling to combat a virus that just doesn’t want to go away, it may be challenging to stay optimistic. Whether you feel ready or not, there is work to be done with your organization’s advocacy and government relations plans for the coming year.
Photo by Wade Austin Ellis on Unsplash

Out of the Frying Pan, Into the Fire: From Queen’s Park to Food Processing

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Our newest team member, Catherine O'Gorman, reflects on her experience leaving a policy job in downtown Toronto to start a new chapter in the agri-food sector with her fiancé.
Photo by Brian McGowan on Unsplash

3 Steps to Effective Crisis Communications

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Communication is a daunting and difficult task even at the best of times. In times of crisis, such as COVID-19, “difficult” rises to an entirely higher stratosphere. In the midst of a difficult crisis, (and let’s face it, there are no easy crises) and during those times when you might be responsible to communicate elements of that crisis, your abilities will be stretched to their ultimate limits. If you muck it up, the consequences may be severe.
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Grassroots welcomes Catherine O'Gorman to the team!

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Grassroots Public Affairs is excited to welcome Catherine O'Gorman back to the team as a Campaign Support Specialist, effective immediately.

The Grassroots Greenhouse 2020

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As enthusiastic advocates for the Canadian Agri-Food sector, Grassroots Public Affairs is pleased to release our second annual agriculture and food research public opinion poll.