With years of experience working in the private sector, the leadership at Grassroots understands first-hand the challenges businesses face, and how complicated and frustrating it can be to get your message heard by government officials and the public.
Our team is ready to help!
Principal & Sr. Consultant
Peter has 20 years’ experience as a business owner and entrepreneur. He has been deeply involved in federal and provincial politics since 1993 and has earned an impressive reputation as a campaign manager and highly effective, “get things done” leader. Peter has his MBA in Executive Management from Royal Roads University, BC, graduating in 2008 with a specialization in Leadership.
The focus of Grassroots is to bring a solid, real-world, business approach to government advocacy based on “Clarity – Consistency – Collaboration” designed to help businesses and associations get tangible support for their vision, mission and message.
Recognized by The Hill Times as one of the top 100 lobbyists in Canada, Chris has worked in government and public affairs for 20 years. His career started on Parliament Hill working for MPs and a Cabinet Minister, before moving to the private sector with organizations including The Greater Toronto Airports Authority, The Canadian Chamber of Commerce and The Heart & Stroke Foundation. Chris has a proven track record of successfully advocating for changes to legislation and policy, and securing funding for organizations.
Chris is a native of Prince Edward Island and a graduate of Mount Allison University in Sackville, New Brunswick. Chris currently serves on the board of the Vimy Foundation.
Sr. Communications Specialist
Ray is an expert on leadership development, impactful communication and strategic coaching. In addition to his years as a serial entrepreneur, Ray’s experience includes life insurance, reinsurance, being a faculty member trainer at Rockhurst University Continuing Education Center, Keynote Speaker and Executive Coach to businesses small and large. He has a straightforward, no-nonsense style heavily influenced by Dr. Stephen Covey’s 7 Habits of Highly Effective People & The 8th Habit. Ray brings an experienced, yet innovative approach to performance improvement, team-building and change management.
Lindsay has 23 years corporate communications and leadership experience in the insurance sector, with specialties in Mergers & Acquisitions, Human Resources, and Strategic Planning. An accomplished writer and speaker, Lindsay is dedicated to accurate yet impassioned depictions of campaign goals. Her diplomatic and collaborative approach yields consistent communication and advocacy results. Lindsay holds an Honours BA in English Literature from Nipissing University.
Director of Research & Polling
Adrian is an experienced opinion researcher with an ability to convert abstract concepts into effective actions. His time as a Legislative Assistant in the Wynne government helps clients better communicate with policy makers. Adrian holds a Master of Arts in Political Science from Wilfrid Laurier University, specializing in public opinion and electoral studies.
Campaign Support Specialist
Liz is a campaign support specialist with an interest in Canadian politics, research practices, and advocacy strategy. She developed her political acumen through research work at NSERC, the Canadian Centre for the Responsibility to Protect, the G7 Research Group, and the Citizen Lab. At Trinity College’s student services office, Liz applied her communication and social media skills to program development and event planning projects. Liz holds an HBA in Political Science and World Religions from the University of Toronto and is pursuing a Master of Library and Information Science at Western University.