Principal & Sr. Consultant
Peter has 20 years’ experience as a business owner and entrepreneur. He has been deeply involved in federal and provincial politics since 1993 and has earned an impressive reputation as a campaign manager and highly effective, “get things done” leader. Peter has his MBA in Executive Management from Royal Roads University, BC, graduating in 2008 with a specialization in Leadership.
The focus of Grassroots is to bring a solid, real-world, business approach to government advocacy based on “Clarity – Consistency – Collaboration” designed to help businesses and associations get tangible support for their vision, mission and message.
Associate Sr. Consultant – Ottawa
Recognized by The Hill Times as one of the top 100 lobbyists in Canada, Chris has worked in government and public affairs for 20 years. His career started on Parliament Hill working for MPs and a Cabinet Minister, before moving to the private sector with organizations including The Greater Toronto Airports Authority, The Canadian Chamber of Commerce and The Heart & Stroke Foundation. Chris has a proven track record of successfully advocating for changes to legislation and policy, and securing funding for organizations.
Chris is a native of Prince Edward Island and a graduate of Mount Allison University in Sackville, New Brunswick. Chris currently serves on the board of the Vimy Foundation.
Sr. Communications Specialist
Ray is an expert on leadership development, impactful communication and strategic coaching. In addition to his years as a serial entrepreneur, Ray’s experience includes life insurance, reinsurance, being a faculty member trainer at Rockhurst University Continuing Education Center, Keynote Speaker and Executive Coach to businesses small and large. He has a straightforward, no-nonsense style heavily influenced by Dr. Stephen Covey’s 7 Habits of Highly Effective People & The 8th Habit. Ray brings an experienced, yet innovative approach to performance improvement, team-building and change management.
Lindsay has 23 years corporate communications and leadership experience in the insurance sector, with specialties in Mergers & Acquisitions, Human Resources, and Strategic Planning. An accomplished writer and speaker, Lindsay is dedicated to accurate yet impassioned depictions of campaign goals. Her diplomatic and collaborative approach yields consistent communication and advocacy results. Lindsay holds an Honours BA in English Literature from Nipissing University.
Director of Research & Polling
Adrian is an experienced opinion researcher with an ability to convert abstract concepts into effective actions. His time as a Legislative Assistant in the Wynne government helps clients better communicate with policy makers. Adrian holds a Master of Arts in Political Science from Wilfrid Laurier University, specializing in public opinion and electoral studies.
Liz is a research associate with an interest in information retrieval, scholarly communication, and interdisciplinary research design. She developed her political acumen through research experience at NSERC, the Canadian Centre for the Responsibility to Protect, the G7 Research Group, and the Citizen Lab. She has supported research work and information literacy education in academic libraries across Ontario. Liz holds an HBA in Political Science and World Religions from the University of Toronto and a Master of Library and Information Science from Western University.
Michelle is a consultant with an interest in strategic communication, public affairs and advocacy. She is passionate about building effective campaigns to achieve results and influence decision-making for clients across various industries. She holds an Honours BA in Political Science from York University and a postgraduate certificate in Public Relations from Humber College.
Campaign Support Specialist
Catherine is a bilingual public policy and communications professional with an interest in public affairs and the agri-food sector. She has experience working with supranational, national, provincial and municipal governments and organizations including: the Ontario Ministry of Transportation, the United Nations, the House of Commons, the City of Ottawa, and the Québec Public Service. Catherine holds a Bachelor of Arts in Global Politics with Minors in French and Spanish from Carleton University, a Masters of Public and International Affairs from Glendon College, and a Masters of Public Administration from the University of Strasbourg.
Catherine currently lives in Prince Edward County and works as a Communications and Community Outreach Specialist in the agri-food sector at Sprague Foods, an independent, family-run Canadian cannery.