Meet the Team

With years of experience working in the private sector, the leadership at Grassroots understands first-hand the challenges businesses face,

and how complicated and frustrating it can be to get your message heard by government officials and the public.  Our team is ready to help!

Peter Seemann

Principal & Sr. Consultant

Peter has 20 years’ experience as a business owner and entrepreneur. He has been deeply involved in federal and provincial politics since 1993 and has earned an impressive reputation as a campaign manager and highly effective, “get things done” leader. Peter has his MBA in Executive Management from Royal Roads University, BC, graduating in 2008 with a specialization in Leadership.

The focus of Grassroots is to bring a solid, real-world, business approach to government advocacy based on “Clarity – Consistency – Collaboration” designed to help businesses and associations get tangible support for their vision, mission and message.

Ray Pons

Sr. Communications Specialist

Ray is an expert on leadership development, impactful communication and strategic coaching.  In addition to his years as a serial entrepreneur, Ray’s experience includes life insurance, reinsurance, being a faculty member trainer at Rockhurst University Continuing Education Center, Keynote Speaker and Executive Coach to businesses small and large. He has a straightforward, no-nonsense style heavily influenced by Dr. Stephen Covey’s 7 Habits of Highly Effective People & The 8th Habit. Ray brings an experienced, yet innovative approach to performance improvement, team-building and change management.

Lindsay Yaciuk

Communications Specialist

Lindsay has 23 years corporate communications and leadership experience in the insurance sector, with specialties in Mergers & Acquisitions, Human Resources, and Strategic Planning.  An accomplished writer and speaker, Lindsay is dedicated to accurate yet impassioned depictions of campaign goals.  Her diplomatic and collaborative approach yields consistent communication and advocacy results.  Lindsay holds an Honours BA in English Literature from Nipissing University.

Adrian Macaulay

Director of Research & Polling

Adrian is a public opinion pollster with a passion for public affairs and provincial politics. While working for a member of the Scarborough Caucus at the Ontario Legislature, Adrian familiarized himself with the roles policy makers – both in cabinet and on the back-bench – play in shaping decisions that affect our everyday lives. Adrian holds a Master of Arts in Political Science from Wilfrid Laurier University, specializing in public opinion and electoral studies.  He is a lover of all things campaigns and elections.

Liz Gross

Campaign Support Specialist

Liz is a campaign support specialist with an interest in Canadian politics, research practices, and advocacy strategy. She developed her political acumen through research work at NSERC, the Canadian Centre for the Responsibility to Protect, the G7 Research Group, and the Citizen Lab. At Trinity College’s student services office, Liz applied her communication and social media skills to program development and event planning projects. Liz holds an HBA in Political Science and World Religions from the University of Toronto and is pursuing a Certificate in Digital Strategy and Communications from the University of Toronto.

Interested in becoming part of our team?