The Grassroots Greenhouse 2023

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Canada’s Agriculture & Food Sectors Viewed as a Key Driver of National Security and Critical Infrastructure TORONTO, ON – August 15, 2023 – The fifth annual national Agri-Food public opinion poll by Grassroots Public Affairs…

#GrassrootsGlimpse: A snapshot of the new 2022 Ontario MPPs

Following the 2022 Ontario provincial elections, 36 new Members of Provincial Parliament have been announced. 36 out of 124 Ontario Members of Provincial Parliament (MPPs) will be taking a seat in the Legislative Chamber for the first…

Communications Management for Advocacy Campaigns

Effective communication is pivotal to the success of any project, whether it's related to government relations campaigns or other sectors. Drawing on years of corporate experience, it's evident that communications management serves as the linchpin…
Photo by Brian McGowan on Unsplash

3 Steps to Effective Crisis Communications

Communication is a daunting and difficult task even at the best of times. In times of crisis, such as COVID-19, “difficult” rises to an entirely higher stratosphere. In the midst of a difficult crisis, (and let’s face it, there are no easy crises) and during those times when you might be responsible to communicate elements of that crisis, your abilities will be stretched to their ultimate limits. If you muck it up, the consequences may be severe.