TORONTO, ON – April 13, 2021 – The third annual national Agri-Food public opinion poll by Grassroots Public Affairs finds that Canadians continue to maintain very positive views about the current and future state of agriculture and food in Canada.
In partnership with clients and other industry associations, Grassroots’s online survey measured attitudes, direction, and intensity of public opinion on a range of issues and policies affecting the domestic Agri-Food sector.
Some of the more interesting survey findings include:
- Canadians are extremely confident (91%) in food grown or produced domestically.
- A strong majority of Canadians (86%) endorse increased government support for the agriculture and agri-food sectors.
- 70% of Canadians have never had the opportunity to visit an operational farm. However, the impressions of the 30% that did visit were very positive.
“These findings confirm that, in these uncertain times, policy makers and industry leaders can build on the agriculture sector’s reputation as the most important contributor to the country’s economic landscape. Few other industries are viewed as positively by Canadians. This is a sector with enormous potential to aid in Canada’s economic recovery,”Peter Seemann, Principal & Sr. Consultant at Grassroots Public Affairs.
New questions for the 2021 poll gathered public opinion about:
- Awareness regarding The Canada Food Guide;
- Consumers and food labelling; and
- Food allergies/sensitivities of Canadians.
Grassroots Public Affairs continues to believe strongly in the growth potential in Canada’s domestic food system. We will be releasing more detailed findings including demographic breakdowns on a variety of questions in the coming weeks.
View the 2021 survey results.
Methodology and Sample Size
The Canada-wide survey was conducted via an online panel of 1,001 Canadians 18+. Fieldwork for the survey took place between March 23rd to March 30th, and the survey was available in English and French.
For media inquiries, please contact:
Communications, Grassroots Public Affairs